Your money, in good hands.

You stay in control. One decision for froots. That's all it takes to start building lasting wealth — effortlessly, transparently, and entirely on your terms.

How froots works

We combine tailored strategies with personal service and smart technology — cutting out everything you don’t need.

1. You decide.

You set the direction. We build the strategy — simply in the app or together in a personal conversation.

2. froots acts.

We invest your money — strategically, actively, and tailored to you.

3. Your money works.

And we take you along for the journey: full transparency in the app, with personal support whenever you want it.

Wealth done.

This is how your portfolio would have developed with us.

Despite turbulent times, froots has managed to achieve attractive returns.

2020
2021
2022
2023
2024
2025
2026/30.04.
kurzfristig
+0,1%
+1,8%
-1,7%
+8,6%
+13,4%
+8,5%
+1,7%
mittelfristig
+0,6%
+8,6%
-5,0%
+9,9%
+10,9%
+8,7%
+3,1%
langfristig
+4,2%
+17,2%
-8,5%
+12,5%
+13,3%
+10,9%
+5,7%

*We started to invest in September 2019. Source: Own data. Yearly performance before fees. Historic developments are not an indicator for future performance. Investments involve risks.

Our clients value what we do.

Herbert T.

★ ★ ★ ★ ★

Posted on Google

By far the best—and most personable—investment management I’ve experienced.

Andrea P.

★ ★ ★ ★ ★

Posted on Google

I waited far too long to do something with my savings. I’m glad I don’t have to invest myself—experts are taking care of it now.

Heinz Sernetz

★ ★ ★ ★ ★

Posted on Google

A well-balanced, risk-aware portfolio strategy with strong performance and regular market updates. Great team!

Felix Klaus Dolleschall

★ ★ ★ ★ ★

Posted on Google

With froots, you get the same level of service as a private bank—at a fraction of the cost, and without needing €150,000 to get started. They clearly explained their investment approach, and I can adjust my monthly savings plan anytime. Very friendly support—and no AI chatbots. Keep it up!

Anna Z.

★ ★ ★ ★ ★

Posted on Google

I’ve been avoiding the topic of investing for a long time because I didn’t know much about it and found it too opaque. I’m so glad to have entrusted this matter to froots in such competent hands!!!

Dario G.

★ ★ ★ ★ ★

Posted on Google

I’ve been with froots (wealth management) for nearly a year and couldn’t be happier. All in all, it’s a simple, convenient way to invest—especially if you don’t want to spend your time analyzing markets yourself.

David Mayer-Heinisch

Founder & CEO

Johanna Ronay

Founder & Customer Excellence

Raimund Freithofnig

Customer Excellence

Questions that you might ask yourself

What is froots?

froots is an Austrian investment service based in Vienna, offering tailored investment solutions.


Why do people start investing with froots?

froots is for anyone who wants their money professionally managed.

Typical goals include:

• Retirement planning
• Medium- to long-term wealth growth and preservation
• Short-term liquidity optimization
• Investing in retirement



In which asset classes does froots invest?

As a multi-asset manager, froots invests across equities, bonds, commodities, and liquid alternatives, implemented using ETFs and ETCs.

Learn more about our investment approach.


Which returns can I expect?

Use our return calculator to explore different scenarios.

Please be sure to review the guidance on how to interpret the results.


What does froots cost?

No hidden fees, just full transparency.

Our froots fee is capped at 1.0% p.a. (incl. VAT), plus product costs, and decreases with higher invested assets and longer client relationships.

You’ll find a clear, transparent fee overview on each solution page.


Does froots offer tax-optimized structures (Spezialfonds)?

Yes, so-called special funds can be a suitable solution for family offices, foundations, and HNWIs looking to invest larger assets (€10 million and above) in a tax-efficient way. We bring extensive experience in both structuring (via partner management companies) and managing these funds in line with our investment approach across various banks.

Learn more on our dedicated special funds page.

The specific tax treatment depends on your individual circumstances and may be subject to change. Investment service providers are not authorized to provide tax advice.


Who are standing behind froots?

froots was founded in 2020 by David Mayer-Heinisch and Dirk van Wassenaer, with former Erste Group CEO Andreas Treichl as a seed investor, driven by the ambition to make professional wealth building radically simpler and more effective.

Learn more about the team and the mission behind froots.


Is froots a private bank?

No, froots is an independent asset manager, not a bank.

We believe independence helps minimize conflicts of interest and keep costs low.

We do not use proprietary products in client portfolios or accept commissions for distributing third-party products.

This helps ensure that portfolio decisions are guided by a consistent, objective investment approach.


Does froots offer ETF-Savings plans?

Kurz gesagt: Ja, froots bietet dir die Möglichkeit dein Geld via Sparplan in ETFs anzulegen, da wir ETFs nutzen, um unsere Anlagestrategien umzusetzen.

Unser Ansatz unterscheidet sich jedoch deutlich von ETF-Sparplänen, die man z.B. via Online-Broker aufsetzen kann und umfasst in vielen Fällen auch Anleihen-ETFs bzw. Gold. 

Mit Global Equities hast du auch die Möglichkeit, in ein 100% Aktien-ETF-Portfolio zu investieren.


Is froots an online broker?

No, froots is not an online broker, but a wealth manager.

That means you don’t have to make ongoing investment decisions yourself, you delegate them to us.

In your client portal, you have full transparency over all transactions and your current allocation. And whenever you have questions, our team is there for you personally.


Can I transfer my existing investments to froots?

Transferring existing portfolios is generally possible.

In most cases, it’s simpler and more cost-efficient to sell your assets and invest the proceeds directly with us.

We’re happy to review your situation individually. Learn more about our portfolio transfer service here.


How do I start investing with froots?

Yes, if you know what you want and have no further questions, you can get started with froots anytime.

Open your first account and make your initial investment in just 10 minutes. Start here.


Please note that investments are always associated with risks such as price, interest rate, liquidity, currency, country or creditworthiness risks, including the risk of total loss. With our investment approach, we strive to achieve a risk/return ratio that corresponds to your individual preferences. You are welcome to arrange a personal meeting for more information here.