We want to make a change. Our purpose is to help as many people as possible to build up wealth over the long term. Until now, only the lucky few had access. To change that, we founded froots.
For too long, tailored asset management was only available to a lucky few. As an Austrian company, we are now making professional investing available to everyone. By automating everything that requires efficiency and remaining human where this adds value, we can offer the previously exclusive service of wealth management to everyone, at a fraction of the usual price.
“Investing has always been my passion, but in my previous career I only managed one side. I managed billions for large institutions and billionaires around the world.”
“I quickly realized that there was no reason why wealthy and normal clients should not receive a similar service. This gave rise to the idea of creating a wealth management service for everyone. Today, I still invest like I used to, but for clients who value every euro very.”
- David Mayer-Heinisch, Founder and CEO of froots
Founder & Marketing