Challenging the Status Quo
froots is for all Austrians who expect more—those who want to grow and protect their wealth in a smart way, without having to manage anything themselves.
What makes froots different?
We don’t try to reinvent the wheel, but we take care of the structural flaws that we observe around us. This applies both for how we operate froots, and for how we invest. Operationally, we eliminated high costs, bad service, inflexibility and intransparency. On the investment side we are quantitative, countercyclical, we avoid emotional biases and always think long-term.
We believe that solving these structural flaws is all that was missing to sustainably build and protect your wealth. So much so, that we invest our own money in the exact same way.
Why we founded froots.
We founded froots for a simple reason: while technological efficiency has advanced rapidly over the past few decades, Austria’s financial industry remains stuck in the past. We think that this is unacceptable, and that everyone should have access to smart and cost-effective ways to invest, without having to manage anything themselves.
David Mayer-Heinish, CEO – “The Austrian population is rightfully sceptical about the financial sector. Too many financial institutions have forgotten that they are here to serve the client, and not the other way around. froots works day and night to win back this trust, and is on a great track to do so!”
- David Mayer-Heinisch, Founder and CEO of froots
Questions you might be asking yourself:
Who is behind froots?
froots was founded in 2020 by David Mayer-Heinisch and Dirk van Wassenaer with Andreas Treichl, the former CEO of ERSTE Group, as the seed-investor. The company currently employs more than 20 people. Find out more about froots' mission here.
What assets does froots invest in for me?
Based on your goals, your money is invested in equity and bond ETFs, as well as ETCs, and reallocated considering market developments and your investment horizon. This way, you can benefit from the attractive opportunities in the financial markets without taking on unnecessary risks.
For more information about our approach and investment strategy, you can find our white-paper here.
How secure is my money with froots?
Security is everything, especially when it comes to money. There are two important dimensions to consider:
1) The development of your investments, and 2) what happens if Froots or our partner bank no longer exists.
1) Investments in assets come with opportunities, but also risks, such as market fluctuations. With our proven investment strategy, we aim to achieve attractive returns and a risk/reward profile that aligns with your individual preferences. Feel free to schedule a personal consultation to discuss this further.
For further information on the risks of capital investments, please consult this page.
2) In the unlikely event that something were to happen to froots, you would only lose your portfolio manager. Your savings are held in your name at our Austrian partner bank, Schelhammer Capital Bank.
You can access or close your account at any time. Even in the unlikely event that our partner bank were to go bankrupt, your securities account would be treated as segregated assets and therefore not part of the bank’s balance sheet. You are always the owner. Learn more about security at froots here.
What differentiates froots from investment solutions offered by banks?
We are an independent wealth manager, not a bank.
This means that your portfolio is not held directly by us, but by our partner bank, Schelhammer Capital Bank, and is only managed by us.
We believe that in the 21st century, no one should have to compromise when it comes to investing. Unlike some banks, froots offers you these advantages:
Full Independence: Our investment approach eliminates conflicts of interest. We don’t include expensive in-house products in your portfolio, only products that stand out in an objective selection process. Learn more here.
Tailored Solutions with Personal Service: Typically, bespoke solutions and personal service are only available in private banking and are accessible only to very wealthy individuals. With froots, you can have your money managed in a way that fits your life, without high entry barriers.
Full Flexibility - No Binding Commitments: You’re never locked in with froots. You can make deposits or withdrawals at any time, without transaction fees, or adjust your investment strategy to reflect new priorities in your life (e.g., buying a house, having children, parental leave, inheritance, or gifts).
Full Transparency: In your client portal, you can always see how we’re managing your investments and what fees apply. We have nothing to hide when it comes to our terms. Learn more here.