Founder & CEO David Mayer-Heinisch, with Seed-Investor Andreas Treichl and Co-Founder Johanna Ronay.
froots turns money into wealth.
froots was born from a bold ambition: to make wealth-building radically simpler, smarter, and more impactful.
Because success is no accident — it's built on expertise, structure, and a long-term plan.
But reality is messy: markets are loud, financial products often disappoint, and the right call is rarely obvious.
Your money is in good hands. froots learns your goals and invests your capital — actively, intelligently, and with full transparency.
That's how froots turns money into wealth — and uncertainty into the confidence that you've made the right call.
Wealth done.
Success starts with clear principles.
100% independent investment approach
We don't use proprietary investment products and have no obligations to external product providers. This allows us to eliminate conflicts of interest and focus solely on what is best for our clients.
Aligned interests
At froots, our team and founders invest alongside our clients. This aligns our interests directly with the performance of our investment decisions and ensures that risk is shared equally.
Tailored solutions
The best investment solutions are built on a deep understanding of your goals. Open and honest communication is what makes that possible—and what drives the success of our partnership.
Fair and transparent pricing
Technology handles the routine. Our team focuses on clients and investment research—delivering tailored solutions, exceptional service, and competitive fees.
Frequently asked questions
Who is behind froots?
froots was founded in 2020 by David Mayer-Heinisch, Dirk van Wassenaer, Johanna Ronay, and Georgij Oroschakoff, with Andreas Treichl as seed investor. Other investors include Georg Kapsch, Gina Goëss, Adam Lessing, and the investment firm Greyhound Capital. The company currently employs over 20 people.
Where is the froots office located?
The froots office (Asset Management by froots GmbH) is located at Rauhensteingasse 12, in Vienna's 1st district. In addition to online appointments, froots also offers in-person appointments.
Is froots a private bank?
No, froots is not a bank or private bank, but an independent asset manager.
We are convinced that independence is essential to avoid conflicts of interest in asset management and to keep costs down.
Unlike some private banks, froots would never select its own financial products for clients' portfolios or accept commissions for distributing third-party financial products.
This ensures that only those financial products that stand out in an objective selection process end up in our clients' portfolios.
Please note that all investments come with risks, including market fluctuations, interest rate changes, liquidity constraints, currency shifts, country-specific risks, and credit risks. At froots, our investment approach is designed to optimize the risk-return balance according to your personal preferences. If you’d like to learn more, feel free to schedule a personal meeting.